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14 Jun 2025
Saturday
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15 Jun 2025
Sunday
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2 Adults - 0 Child
1 room

Gem Fitzrovia Hotel
8.4

Excellent

924 Guest reviews

8.4
Excellent
924 Verified Reviews
Read all reviews
Cleanliness8.8/10
Service8.6/10
Comfort8.2/10
Condition8.4/10
Neighborhood8.6/10
Amenities8.0/10

20-28 Bolsover Street, London, United Kingdom. See map

Free WiFi
Parking available
Dining services
Concierge
Laundry
Entertainment
Non-smoking
Childcare
Business facilities
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Hotel Description

Located in London (London City Centre), Gem Fitzrovia Hotel is within a 5-minute drive of Oxford Circus and The British Museum. This family-friendly hotel is 1.5 mi (2.4 km) from Piccadilly Circus and 1.7 mi (2.7 km) from Hyde Park. Make yourself at home in one of the 86 air-conditioned rooms featuring flat-screen televisions. Complimentary wired and wireless internet access keeps you connected, and cable programming provides entertainment. Private bathrooms with shower/tub combinations feature designer toiletries and hair dryers. Conveniences include phones, as well as safes and desks. Featured amenities include complimentary wired internet access, a business center, and express check-out. Planning an event in London? This hotel has 139 square feet (13 square meters) of space consisting of conference space and 3 meeting rooms.

Hotel policies

Professional property host/manager

Pets not allowed

Service animals are allowed

Service animals are exempt from fees/restrictions

Check-in from: 3:00 PM
Check-in by: midnight
Minimum check-in age: 18
Check-out by: 11:00 AM

Cleaning and safety practices

  • Contactless check-in is available
  • Contactless check-out is available
  • Cashless transactions are available
  • Essential workers only - NO

Important information

You need to know
  • The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation.
  • Cashless payment methods are available for all transactions and guests can access their rooms with a mobile device.
  • Contactless check-in and contactless check-out are available.
Special Instructions
Guests will receive an email 48 hours before arrival with check-in instructions. Front desk staff will greet guests on arrival at the property. The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification. Check-in hours are 3PM - Midnight on Friday and Saturday.
Instructions
  • Extra-person charges may apply and vary depending on property policy
  • Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
  • Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
  • The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
  • Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates)
  • This property accepts credit cards, debit cards, and cash
  • Cashless transactions are available
  • Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit
  • Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Minimal age
18
Optional fees
  • Fee for continental breakfast: approximately GBP 19.50 to 24.50 per person
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

Spoken Language

German

English

French

Amenities

Most Popular

Free WiFi

Parking available

Dining services

Concierge

Laundry

Entertainment

Non-smoking

Childcare

Business facilities

Banquet facilities

Other

Elevator

Concierge services

Conference space

Breakfast available (surcharge)

Laundry facilities

Safe-deposit box at front desk

Multilingual staff

Free newspapers in lobby

24-hour front desk

Business center

Porter/bellhop

Express check-out

Free wired internet

Number of restaurants - 1

Conference space size (feet) - 139

Conference space size (meters) - 13

Number of meeting rooms - 3

Snack bar/deli

Number of bars/lounges - 1

Number of coffee shops/cafes - 1

Babysitting or childcare (surcharge)

Couples/private dining

Proposal/romance packages available

Banquet hall

Off-street parking

Wheelchair accessible – no

Well-lit path to entrance

Hotel reviews

8.4
Excellent924 Verified Reviews
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Cleanliness8.8/10
Service8.6/10
Comfort8.2/10
Condition8.4/10
Neighborhood8.6/10
Amenities8.0/10
8/10
Excellent
glyn, 09 Mar 2025
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Nice big room

10/10
Exceptional
Lesley, 02 Mar 2025
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Good value

10/10
Exceptional
Pamela, 02 Mar 2025
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Gem Fitzrovia Hotel stay

The hotel was really clean and really quiet, I would recommend this hotel. The location is also great.

10/10
Exceptional
Frances, 01 Mar 2025
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Needed a room at short notice and this did the trick. No complaints. We had to leave just before 7am so unfortunately didn’t benefit from the breakfast

10/10
Exceptional
Sujit, 23 Feb 2025
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Comfotable affordable room with friendly staff

10/10
Exceptional
Cathryn, 19 Feb 2025
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Lovely staff, good breakfast, walkable location - close to Euston, Regent's Park, Warren Street tube stations. Superior double room was spacious and comfortable, very quiet, good shower and bath. Room was quite warm but the windows could be opened. Mixer tap could be a bit temperamental, making it difficult to get cold water at times.

10/10
Exceptional
Tracy, 16 Feb 2025
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Literally 5 mi walk from Great Portland st tube, and 10 mins from Oxford Circus, really good location, plenty food putlets if you dont want to eat in hotel. Comfortable beds, well stocked bathroom, really good location for London sights.

8/10
Excellent
Tina, 10 Feb 2025
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Location, cleanliness, service all very good

10/10
Exceptional
Lucy, 10 Feb 2025
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Lovely hotel, great location, slept very well

10/10
Exceptional
Lisa, 10 Feb 2025
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Location, room, and staff were all great!

10/10
Exceptional
Lisa, 09 Feb 2025
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Great hotel , a little tired in places but beautifully clean with great service and idealky situated for all fitzrovia has to offer

4/10
Poor
Ka Wing Eric, 27 Jan 2025
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Bed bugs / flees?

Got bitten in the legs by flees or bed bugs. Everything else was fine.

10/10
Exceptional
John, 26 Jan 2025
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Great place

The room and hotel were beautiful. We enjoyed the breakfast. It was easy to get where we needed from the hotel. My only concern was a little mold growing on the bathroom window

10/10
Exceptional
Verified traveler, 26 Jan 2025
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Fantastic Hotel In The Heart Of London

Me and my partner has been to London many times and in doing so we have stayed in some terrible hotels which on the surface are sold to look clean and confortable. Afrer much searching, we're so happy to have found this amazing hotel. Not only is it in a convenient location but its really clean and the staff go above and beyond. We stayed for our anniversary which I included in the notes when booking. If im honest, I never expect anything but on arrival they bought us cake and had made our room look amazing with swan towels and roses. I couldn't recommend this hotel enough,l!

4/10
Poor
Tennille, 26 Jan 2025
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Is was not initially given the room I paid for (exec twin bed) and was initially told that I would have to pay for an amenity (breakfast) which was included when I booked. I had to go back to the front desk to have this rectified. Other than this issue, the stay was fine

10/10
Exceptional
Alistair, 25 Jan 2025
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Well placed friendly hotel

We have stayed before and decided to return. It was a good stay, room very comfortable and clean, and location very convenient. The staff are welcoming and the breakfast was very good too.

10/10
Exceptional
Suzanne, 24 Jan 2025
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Wonderful, attentive staff. Great location near many quality restaurants, and near the tube as well.

8/10
Excellent
Pauline, 23 Jan 2025
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Convenient for Harley Street

Visit to London's medical streets for medical appointments

8/10
Excellent
Jan, 20 Jan 2025
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The bedroom and bathroom were immaculate. We had one issue with the air conditioning unit in our room being clogged with dust. We reported it the next morning and were moved to another room.

8/10
Excellent
Emma, 19 Jan 2025
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The room was lovely and clean, nicely decorated. The staff were friendly and helpful. The only downside was the bed was so firm. We have a firm bed at home but this was like trying to sleep on a slab.

10/10
Exceptional
Andrew, 16 Jan 2025
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Comfortable and quiet. A gem!

Lovely hotel and very comfortable

10/10
Exceptional
sharmila, 15 Jan 2025
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Friendly staff and a great breakfast Easy walk to Oxford Street Rooms were clean with a kettle and coffee/ making facilities

10/10
Exceptional
Tony, 13 Jan 2025
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Nice hotel for the price

Lovely staff, good location, great breakfast, good stay

10/10
Exceptional
Verified traveler, 08 Jan 2025
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Great location, very clean and staff very helpful.

10/10
Exceptional
Jo, 07 Jan 2025
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Great one night stay

Room and bathroom was new refurbished, super clean. Nice quiet location, close to everything but far away enough we had a great nights sleep.

8/10
Excellent
James, 07 Jan 2025
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Well kept rooms, restaurant and reception. Excellent friendly and professional staff.

8/10
Excellent
gerard, 06 Jan 2025
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Great location and nice rooms Breakfast was excellent and staff very attentive

8/10
Excellent
Roxanne, 05 Jan 2025
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Liked: Great location, helpful and friendly staff, beautiful building, spacious room. Could be better: Breakfast on the second day was chaotic, probably needed more staff and there was less choice. However, the day before it was great.

8/10
Excellent
Angel, 04 Jan 2025
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Decent property, great location. Staff at the restaurant were very kind and accommodating. Noisy as it’s an old building, had a family stay in the rooms nearby and we could hear knocking and walking around frequently. Great location and free breakfast so it was a good experience.

8/10
Excellent
Verified traveler, 27 Dec 2024
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Small beds , no place to keep your baggage

6/10
Fair
Duncan, 22 Dec 2024
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Tired

Chose the hotel because of it’s location and price due to an offer. Felt the hotel was a little tired and our room was on the lower ground floor which interestingly meant we heard the tube going by.

8/10
Excellent
Peter, 17 Dec 2024
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Great location, just off the busy streets. Reception and service friendly and helpful - Lovely hotel, clean spacious room although surprised no complementary bottle(s) of water ? Breakfast was excellent with more than enough choice. Overall a comfortable pleasant stay and would certainly stay again and recommend.

10/10
Exceptional
Abigail Amanda, 13 Dec 2024
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The staff were kind and helpful

10/10
Exceptional
Kate, 03 Dec 2024
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Perfect location and great amenities! Right by the tube stop and many restaurants around.

10/10
Exceptional
Carl, 01 Dec 2024
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Really nice stay at this hotel, perfect location for Oxford Street shopping / Christmas lights, theatre and restaurants.

10/10
Exceptional
Peter, 25 Nov 2024
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Gem in the Rough

Really nice quaint hotel. Very clean, and while it has a classic look overall, is fairly modern and fresh. Stayed there twice now for business and both times were great. Very quiet hotel and really get some great sleep.

10/10
Exceptional
Jane, 24 Nov 2024
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Nice enough

The views from our windows were awful. Reception were lovely and polite. Breakfast could have been better.

10/10
Exceptional
Joshua, 24 Nov 2024
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3rd stay here. Excellent hotel. Will be back.

8/10
Excellent
Verified traveler, 23 Nov 2024
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1 night stay

A little bit out of the way but easy access to the underground station at Great Portland Street. Very good selection of breakfast items

8/10
Excellent
Virginia Sanchez, 20 Nov 2024
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Very comfortable, clean, and extremely well located. I'd definitely stay here again. The only non positive issues were that the bathroom had a weird smell coming in from the pipes (nothing unbearable) and that I would have loved to get some help carrying my luggage up the main entrance's stairs.

4/10
Poor
Gustavo Ignacio, 17 Nov 2024
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Left the place as soon as I checked in.

10/10
Exceptional
Verified traveler, 16 Nov 2024
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Great Stay, Great Location

Had a really lovely stay, everyone was so friendly and welcoming, nothing was any bother. Breakfast choices were good. Location was great for access to Oxford Street and Soho areas. Would stay again.

10/10
Exceptional
Jane, 11 Nov 2024
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All round good pleasant staff & facilities close to shops & underground 🤔

6/10
Fair
ANJUM, 09 Nov 2024
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Room was so small that I have never seen a smaller hotel room ever.

10/10
Exceptional
Yetkin, 06 Nov 2024
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Clean comfortable nice. Friendly personnell. Very good location.

10/10
Exceptional
Kealy, 29 Oct 2024
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Lovely, quirky hotel.

Lovely boutique hotel in a great location for restaurants and access to central London. Lovely breakfast in a clean and relaxed dining area with very staff attentive. Lovely clean room with spacious bathroom.

8/10
Excellent
Paul, 27 Oct 2024
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Delightful Stay in Great Location

Hotel is very nice, and in a very good location. There was confusion about money off voucher at bar and inclusion of breakfast in booking, but resolved quickly and staff very apologetic. Menu on hotel website, accessed via qr code link in info folder in room was out of date. Dishes and prices had changed.

4/10
Poor
Stuart, 27 Oct 2024
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Disappointed that bar shut at around 12, whilst it should have been 24 hours! Also just one person covering the whole hotel overnight is not ideal, so no bar open no room service! Appreciate that sickness etc can happen however should be some contingency there! But otherwise a pleasant stay and good location. I stayed on the 26th of October 2024 - The employee who worked overnight that day deserves a medal and could you please apologise to him as took out my frustration on him for bar not being open, if that issue can be resolved will stay again, many thanks Stuart

10/10
Exceptional
Anne, 23 Oct 2024
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Ideal for London break

Lovely classic decor, tasty breakfast, all staff were very pleasant as well as efficient. Hotel is within easy access to underground. Will come again

8/10
Excellent
Jay, 23 Oct 2024
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Bed size was small and so, it was a bit uncomfortable in sleeping.

10/10
Exceptional
David, 20 Oct 2024
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Nice hotel at convenient location

Nice hotel within walking distance from many places. Rooms were clean. Breakfast was very good.

10/10
Exceptional
Verified traveler, 19 Oct 2024
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A True Gem

Loved the Gem Fitzrovia! The staff was courteous and very helpful, the breakfast was fresh and plentiful and the hotel was very quiet. I didn't even know there were other people staying there. The room was always clean, the beds comfortable, and it was convenient to the tube. Everything felt very luxurious: from the carpets to the front doors to the elevator, to the attentive staff. Can't wait to go back!

10/10
Exceptional
Griffin F Van, 18 Oct 2024
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Loved it

10/10
Exceptional
Liam, 17 Oct 2024
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Loved it!

4/10
Poor
Harri, 14 Oct 2024
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Not good

Room was very cold, heating is not on. Horrible. Reseption is very unfrendly. They have only one job, take Care of clients and they don’t do that. So waist of money. Guys in a lobby was very friendly.

8/10
Excellent
Russell, 10 Oct 2024
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Hotel was in a good location, breakfast was good and room quiet.

10/10
Exceptional
Gayle, 07 Oct 2024
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Very good location, large room, high level of cleanliness

10/10
Exceptional
Verified traveler, 02 Oct 2024
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Good location

10/10
Exceptional
Eugenio, 29 Sep 2024
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The front desk people are remarkably efficient and helpful

10/10
Exceptional
Nev, 29 Sep 2024
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First Class Service as Always

Amazing service from start to finish.

6/10
Fair
Denise, 24 Sep 2024
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I mentioned NO grab bars in the tub area. They said none of their hotels have those. Upon leaving I was told I show of booked an accessible room. Too late as I told the desk clerk my 1st night. Staff in restaurant very attentive. I wouldnt stay there again. Lobby area furniture is VERY worn. Needs updating.

8/10
Excellent
Martin, 20 Sep 2024
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Good Breakfast

10/10
Exceptional
Teresa M, 19 Sep 2024
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What a pleasure. The staff could not be friendler. Kind, attentive, and knowledgable

10/10
Exceptional
Jax, 18 Sep 2024
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This is one property that I can't fault. The area location to bus, transit, walking is just perfect. The staff are great super helpful and kind always ready to help in anyway. The room was larger than we anticipated and the bed was not too soft, where you sink into the abyss. The breakfast was brilliant and the servers there making sure we are taken care of were fantastic! Would love to return here next time we come back to London!

8/10
Excellent
Rachel, 17 Sep 2024
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Amazing location and walkability/convenience. The room was very nice and bigger than we anticipated which was great. However I put average for facilities because the mattress was hard and was bad for my back. The hotel itself is in very good shape so I would have said excellent but the mattress was poor.

10/10
Exceptional
G, 15 Sep 2024
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Great hotel in central London. Would stay again

10/10
Exceptional
Endres, 15 Sep 2024
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Great neighborhood.

8/10
Excellent
Graham, 14 Sep 2024
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Fitzrovia stay

Overall a good overnight stay for us. A traditional hotel which is well kept, clean and tidy. The comfortable, spacious bed and nicely appointed bathroom were much appreciated. Buffet Breakfast was very good with plenty of choice in a fine dining room with friendly attentive staff. Many thanks

10/10
Exceptional
Andy, 12 Sep 2024
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Nice hotel in a nice quiet area, close to tube staion and access around from here

10/10
Exceptional
Donna, 11 Sep 2024
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Handy for many things including restaurants, walkable Nice room especially a lone traveler

10/10
Exceptional
karen, 11 Sep 2024
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The staff are so nice , and offer any help. lovely breakfast. The beds are very firm. Lovely toiletries supplied. Plenty of choice of teas and coffee in the room , small rooms but so classic and beautiful. The TV in the room is small

6/10
Fair
Georgie, 11 Sep 2024
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Hotel itself was great, only issue was didn't get much sleep as the could hear the underground (was in lower ground floor room) and the wind rattled the window in the frame. Unfortunate weather!

10/10
Exceptional
Michael, 09 Sep 2024
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We stayed for a nights accommodation at Gem Fitzrovia and enjoyed some drinks in Marylebone High Street, then strolled into Soho, had some great food and drinks. The hotel was clean, quiet and walking distance for central London. The full English breakfast was great and staff courteous. We would stay again, many thanks

10/10
Exceptional
Kelly, 08 Sep 2024
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The location was safe and quiet. The bed is firm, the room also had ac which was a nice surprise. The staff was either super friendly and helpful or you had other staff memebers who were condescending and rude. So that was the only piece that was not a five out of five.

8/10
Excellent
Andrew, 08 Sep 2024
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Traditional rooms, but were clean and comfortable. Very helpful and friendly staff. Great location - quiet, 10 minute walk to Soho, loads of cool cafes and businesses on nearby Charlotte Street, hotel really close to Great Portland Street and Regents Park tube stations.

6/10
Fair
NRUDIPTA, 06 Sep 2024
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It was a business trip and the Wi-Fi both in lobby and in the room are so bad couldn’t even take a video call very disappointing. Room are small and old interior for the same price we can get a better property and better facilities.

4/10
Poor
Andreea, 05 Sep 2024
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Staff were confused, couldn’t find the proper booking. Saying they’re fully booked when the hotel clearly was not. I usually enjoy staying there. But this time no.

8/10
Excellent
Firas, 03 Sep 2024
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NA

8/10
Excellent
MARJORIE, 01 Sep 2024
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I would definitely stay here again. Small boutique hotel, very clean, quiet area, but still walking distance to shopping and restaurants. My executive twin room was a decent size for a London hotel, which I shared with a friend. The staff in the restaurant for breakfast were extremely helpful, and the restaurant itself was very clean and tastefully done.

10/10
Exceptional
Helen, 28 Aug 2024
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Close to tube station. A quiet hotel. Very helpful and polite staff. Excellent cleanliness. Breakfast and food in the bar was very good.

8/10
Excellent
Verified traveler, 21 Aug 2024
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Lovely big room. Old hotel but nice. Convenient location Breakfast was good.

6/10
Fair
Aimee Sarah, 21 Aug 2024
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We stayed here for a second time as I had day delivery in Harley street. I foegot to book breakfast this time and the hotel tried to charge two of us FIFTY pounds. That was such a disappointment and total greed. It really put us off

8/10
Excellent
Kaya, 19 Aug 2024
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The room was quiet and clean but very small. One elevator wasn’t working but I would return there for sure.

10/10
Exceptional
Sean, 12 Aug 2024
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Lovely hotel with very nice spacious rooms

8/10
Excellent
Lynnette, 12 Aug 2024
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Lovely charming hotel

A lovely hotel with luxury features in the lobby area, lots of wood and chesterfields to sit on, going back to a very luxurious era. The room was comfortable and bathroom spotlessly clean. Double bed felt a little small for 2 people so not the greatest sleep. Room was well air conditioned. One small thing, but there were no bedside lamps or light for reading in bed, so had to have the overhead spot lights on for this which wasn't relaxing. Could do with some kind of soft lighting for this purpose. Otherwise lovely hotel with very welcoming front desk staff and would stay again, maybe booking a room with a king bed instead.

10/10
Exceptional
Karin, 12 Aug 2024
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The property was great. Room was excellent size, beds were comfortable. Like a 2 block walk to the underground station. Area was nice, safe and quiet. Went to several restaurants in the area and all were amazing. Close to other amenities as well like a quick shop to get other essentials if needed. We wanted to be near but not IN the hype of some other areas. It was a beautiful and a great value for its location.

8/10
Excellent
Shirley, 08 Aug 2024
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It was near where I needed to be to support a friend for her surgery. It was clean quiet and comfortable. The breakfast was good and staff efficient.

10/10
Exceptional
June, 05 Aug 2024
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Friendly and helpful staff

8/10
Excellent
Chris, 29 Jul 2024
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A unique hotel,with modern decor in an old building.

8/10
Excellent
Sue and Stephen, 28 Jul 2024
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Just what we needed for our trip to see Springsteen, convenient for transport. Small, comfortable, spotless room, great shower and helpful staff.

8/10
Excellent
Marion, 28 Jul 2024
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Comfortable room in lovely quiet street. Did not use bar or restaurant so cannot comment on that.

10/10
Exceptional
Catherine, 28 Jul 2024
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Worth every penny

We arrived late and were checked in and welcomed and food (outside service) delivered safely and securely by the staff. Beautiful room and toiletries. Lovely ambience with the lounge sofas and decor.

10/10
Exceptional
olatilewa, 27 Jul 2024
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I absolutely love the location of this hotel. Walkable to most attractions. Nandos and many other restaurants are near by. The Great Portland train station is a few steps away. The only downside is the tiny rooms and extra right bathrooms. It’s a great choice for short stays. I’ll stay here again and again. The staff are fantastic!

10/10
Exceptional
Sara, 20 Jul 2024
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I had a very pleasant stay at the Fitzrovia Hotel for a week of vacation. My room was very comfortable, and the bathroom was very nice. The location is very favorable for day trips around the city on the underground. The staff were all friendly and helpful in my experience. For me including the continental breakfast was worthwhile, too.

10/10
Exceptional
Sandra, 20 Jul 2024
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Very good hotel location great for shopping

10/10
Exceptional
Colin, 17 Jul 2024
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What a gem!!

Amazing first class service Thankyou

10/10
Exceptional
Dorothy, 15 Jul 2024
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Great hotel, great location, and friendly/helpful staff

10/10
Exceptional
Stephen, 07 Jul 2024
expedia-logo-v2.pngTraveller

Lovely stay

10/10
Exceptional
Derek, 06 Jul 2024
expedia-logo-v2.pngTraveller

Great hotel and if I'm back in London again I'd stay here easily. Not much more than a 5 min walk from the underground at warren street and from there well London is at your calling. Not that we needed much help or assistance but on the odd occasion we did the staff were very helpful and friendly. I've stayed in quite a few hotels over the years some good and some shall we not much more than a bed for the night but the Fitzrovia Hotel falling into the top tier bracket easily.

8/10
Excellent
Louise, 03 Jul 2024
hotel-logo-v2.pngTraveller

Great central location, friendly service

Great location, safe and handy for Marylebone high street and Oxford St. Room well appointed, staff friendly and helpful. Easy walk from Warren Street tube station. Bedroom in lower ground but peaceful.

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